Defining Marketing Paper Essay Example | Topics and Well Written Essays - 750 words

Defining Marketing Paper - Essay ExampleMarketing, when broadly defined, means the process of making a product sell by attracting customers. However, this definition would be incomplete. I define marketplaceing as Any activity that leads to the delivery of a product to the right people, which is done keeping market needs in mind. The aim is to be able to connect with consumers, to make a sociable impact and in turn, cultivate a long depot association between a company and its consumers through the products, ultimately to make profits and run the business. Perreault, waist and McCarthy define marketing as ...the performance of activities that anticipate to accomplish an organizations objectives by anticipating customer or client needs and directing a flow of need-satisfying goods and services from producer to customer or client (2011, p.7). From this definition, it is plain that the aim of marketing is to assess the needs of the customers and satisfy those needs through goods a nd services. As per the American Marketing Associations definition of marketing, it is ...the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and decree at large (Kotler and Keller, 2012, p. 4). By and large, these two definitions of marketing mean the same. However, in the second definition, a social aspect is added (society at large). For the advantage of any business, the selling of a product or service is vital. The entire purpose is to sell something. While the right kind of marketing results in an mountain of product sales, bad marketing may result in negative publicity. The wrong kind of marketing may also lead to an irreversible prostitute to the image of the company and its relationship with customers. An example of good marketing or a good marketing strategy is that of Herbal Essences. The hair care products marketed by the company are targeted at a specifi c age group young women. The product names as well as the bright colour of the packages are attention grabbing. The packaging and naming itself explains the purpose of the product. For instance, the aqua blue colored Hello Hydration product (Perreault, Cannon and McCarthy, 2011). Customers are encouraged to buy lave and conditioner bottles together through the clever use of matching and curvy packaging. The company also seeks eye level placement in retail stores. The online, television and ingrain advertising purports a mythical quality to highlight the organic origin of the product. With the help of a Facebook Fan pageboy and a customer review page on its website, the company has also been successful in connecting with its customers. The marketing mix strategized by the company has been successful in increasing the sales of the company (Perreault, Cannon and McCarthy, 2011). The companys marketing strategy led to the delivery of the product to the right people. Another example that can be used to illustrate the definition of marketing is that of Dove. The social aspect of marketing can be exemplified here. While Dove earlier used models whom the mainstream considered beautiful, it moved on to a new approach in which it projected that every woman is beautiful. This was a result of a moral problem that Doves Marketing Director underwent when her daughter suffered